KBC Corporate (Brussels) chose Audience to assist them in communicating their global strategy, path to excellence towards their international network of 80.000 professionals in an attractive, animated and understandable way.
The end result involves an animated central strategy setting that relates to the local strategies for each of the KBC Markets, showing each market their key values in their own language. With the Audience platform, global and local changes can be managed to keep the strategy up to date, as viewers can consult the presentation through internal channels as well as the external (KBC.com corporate website).
The MAN sales management and trade marketing divisions were looking for a intuitive and attractive alternative to present their products and services.
Audience fits this profile and supports the internal need to inspire the sales teams with an easy to use format to efficiently navigate to the pains and wishes of their prospects. The app fills the time gap of the 24 month cycle printed brochures providing up to date information on the product catalogue, pushing the information realtime when available.
The presentations used transend the common “slide by slide” based slide model and allow the salesforce to build conversations in stead of giving presentations, resulting into a better convergence, sales performance.
The built-in analytics help both salesforce, marketing and sales management to get a clear view on the sales process, the effectiveness of the content used as well as detailed activities of the team.
Each year Incofin cvso organises a General Assembly & presentation for their shareholders, where they present their latest accomplishments and give an overview of the financial year results. This year, Incofin cvso’s communications manager launched the initiative for a different concept: a Journey Across the Micro-Finance World, focussing on the success stories of their micro-finance cases all over the world. To turn these ideas into a reality, they turned to audience.
This case document provides a look on how audience was integrated for Incofin cvso. However, there are many more smart tricks and features audience can deliver for specific needs you might have. If you have any questions about this case or if you would like to know more about the audience presentation platform, don’t hesitate contact us.
Geodis Wilson is a Freight Management and Freight Forwarding company that delivers services worldwide by air, sea or a combination of the two. Verso was contracted by a renowned dutch-german design agency to embed Audience as a strategic tool to integrate the new graphical skins and story line for the Geodis Wilson worldwide sales divisions presentations.
One of the major project goals was not only to create a fresh looking presentation that attracts prospects, Geodis Wilson was looking to go a step further, a step that makes their presentations more dynamic , enables the corporate marketing division to set out and control interactive information on a global scale and monitor the sales performances. This is what made audience possible for the organisation.